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Kantech is a new tech company that helps companies transform their business processes through digitalization. Kantech is driven to make a difference through innovative digital solutions but also by empowering its people.
There’s a big and important emphasis on the human resource of Kantech as it’s seen as the most valuable asset of the company. This human centric approach is the main differentiator making it an out-of-the-ordinary tech company. We would even say Kantech is an extraordinary company.
- brand strategy
- brand identity
- logo design
- website design
- website implementation
- development website copywriting
kantechgroup.com
Kantech is a start-up, so when Ciprian came to us with his business plan and ideas we knew we had something great to work with. His whole business approach and vision for the Kantech brand aligned perfectly with the way we work and our discovery process.
Kantech was walking into a market full of tech companies, distinguishing itself and standing apart was a requirement. Fortunately, Kantech had all the right tools to do it.
Ciprian came in with the experience and the knowledge to build an amazing company and wanted to play hard, one-on-one with the big players in the market. It was a question of fitting in at the big player tables and standing out, at the same time.
The most difficult part of building the Kantech brand was revolving the brand strategy and identity around the human component. Undoubtedly, an essential part of the company and brand, but one that is usually put behind the glamour of innovation. We needed to make it clear, Kantech is about humans first.
We took this element and laid it at the foundation of the brand, making it the core element of brand communication. Humans come first, technology second.
It’s important for us to completely understand where the team behind the company comes from and what their goals are. It’s the only way we can tell their stories.
It was an amazing journey that allowed us to portray the future of this brand through brand strategy and design.
Developing positioning had to take into consideration the strongest differentiators, but also the place Kantech is targeting in the marketplace. Technology is part of the DNA of the company, but its activity revolves around people, so we had to take these two defining factors into consideration when building the strategy.
We defined the purpose, mission and vision of Kantech, to enable simplicity and inspire the digital transformation of business. We embedded the purpose of being a driver of business digitalization deep into brand strategy. As digitalization will not be able to take the place of human creativity or ingenuity, the focus of Kantech remains on developing human connections in the middle of digital transformation. Kantech’s brand culture is about the human side of technology.
Kantech must feel like a tech company at all times, but have a twist, something different that makes it stand out and at the same time communicate about its human centric approach to business.
The visual direction features 3d elements that resemble bits and pieces of data from within a company. They are a direct connection to Kantech’s abilities to enable decision making based on the power of data analysis.
Moving away from shades of blue - widely used in this industry, the color palette features a bold yellow contrasting black or dark grey shades. The human centricity of the brand will be subtly suggested through the use of portrait photography.
