STRATEGY AND COMMUNICATION
A successful branding project is built on your deep knowledge of the business, our thorough analysis of the market and on the strategy we build together. We’ll be there to uncover the brand’s values and develop the voice your brand deserves. We don’t have magic wands, we have mad skills that can connect brands with customers.
NAMING AND TONE OF VOICE
The identity of a brand is a complex set of attributes associated with it, from the first contact to the full experience. Brands exist mainly in people’s minds, so we’ll start with a great name, only to follow with a tone of voice that will match the goals and values of the brand.
Setting up a powerful and recognizable identity starts with the logo, the purest element of design your brand will ever have. Continuous exploration based on our thorough research connects visual expressions of the brand until we define the perfect visual metaphor.
Going further with the visual identity means setting up the right elements of design to build a full image of the brand and ensure that every interaction with the audience is consistent.
A brand’s communication is powerful as long as it’s consistent. We build a full spectrum of guidelines for every element of the visual communication, may it be the logo or something else, to make sure that perception of the brand is never altered.
Advertising campaigns can range from print to outdoor or social media, so we develop a wide variety of digital or print materials that can sustain the communication patterns of the brand.