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Going behind the business – Stage 2

This is an article explaining a little bit of the process we go through when developing a re-branding project.   First meetings are important bec...

Branding is a relationship

Brands are just like real people in the mind of the consumers. People have strong connections with the things around them, daily used items exceed the...

The 10 commandments of branding communication

There is always more than one way to look at things, solutions are never one sided, in business or otherwise. Most of the business people have the gre...

Where is more important than what

Quantity or quality? Never ending debate. It is a common practice to preach about the quality over the quantity, even if most of the time the reign of...

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